Strategists in Human Capital!
Affinity International Consulting presents Futurepoint

Wednesday, January 30, 2013

The Future of Work


Nearly 90,000 people have already viewed this talk from TED on the new work models for this century.
Plenty of people need jobs with very flexible hours -- but it's difficult for those people to connect with the employers who need them. Wingham Rowan is working on that. He explains how the same technology that powers modern financial markets can help employers book workers for slivers of time.
Wingham Rowan is the founder of social business Slivers-of-Time, which runs online markets for microworking and micro-volunteering.

Sunday, January 27, 2013

Is a career change possible today?


If you have you ever said to yourself, ‘‘I’d rather be doing anything else than
be at this job!’’ or ‘‘I always wanted to become a _______ (fill in the blank)
or ‘‘I wish I’d gone to college when I was in my twenties,’’ then you are probably
ready to make a career change. If you are between the ages of 30 and 60
and are searching for a different line of work or a more meaningful way to
earn a living, then consider talking to us at Affinity.
Whether you are contemplating a career change by choice or by necessity,
there is no time like the present to begin the process. Many people hate the
thought of changing careers because in their minds it means ‘‘starting all over
again.’’ But there are no wasted life experiences! Career changers are simply
adding another layer of knowledge onto an already solid foundation of work
and educational experience. Whether you are 30 or 60, you can use the lessons
and experience from the first half of your life to help you create a more
satisfying career during the next phase of your working life.
Just as the definition of ‘‘retirement’’ or ‘‘middle-age’’ has changed as a
result of the improved health, vitality, and life span of Baby Boomers, so has
the meaning of work. On average, today’s workers will work for 45 years,
change jobs seven or more times, and change career fields three or four times.
Given the multidirectional pattern of modern career paths, today’s career
changers will need to redefine their perceptions of employment, employers,
and the meaning of work in general.
Take a moment and think about what you really want to do for the rest of
your life. Some of you may have thought that you’d never have to ask yourself
that question again! Do you want to work part-time or full-time? Is pursuing
a long-lost hobby the answer? Are you ready to own your own business,
become a consultant, or go back to school to train for a new career? What
should you do if you are forced into making an unplanned career change
because of unemployment?
The challenge for career changers of any age is how to stay relevant and
successful in today’s workplace. Although you cannot change the past, you
can learn from the past and use that experience to improve your employment
situation the second time around. Now is the time to begin the journey toward
placing yourself in the career or work setting that will allow your
strengths, talents, and experience to shine.
In this new economy, note we do not use the expression "recession", many people
say to us, that having an enjoyable career is more important than acquiring
material rewards. At Affinity we ae inclined to agree that success is measured
in fulfillment, more than anything else.

Tuesday, January 22, 2013

The perfect candidate and a purple squirrel.

All job candidates have one thing in common and that is they are not perfect for the job.
The job description or job ad is really detailing the perfect candidate. In nearly every case, the purple squirrel  does not exist. What is a purple squirrel? Read Here!

Thursday, January 17, 2013

The Info Graphic CV

We have discussed this at length for the past while. The basic question is whether the traditional Times New Roman Font Size 12 CV is going the way of the Dodo? The short answer is Yes, although it will take time for them to get a foot hold as change is usually slower than the innovation allows.

It is probably the most exciting thing to happen to CVs in over a century. Here is a sample of the "best in show" from the folks at Pinterest. Have a look, then imagine your CV as a graphic .

The Graphic CV

51 jobs advertised this week in south east Ireland.

There are currently 51 jobs advertised in the south east. Here is the break out to ensure we are all up to speed on job developments.

7 day view on south east jobs Ireland

Monday, January 14, 2013

What is personal branding?


BUSINESS BRANDING DEFINED
Dating back to 2700 BCE, branding referred to the process of making a distinctive, permanent ownership mark on an animal (by way of a hot iron) for the purpose of dentification. This process was used to deter theft and to find lost or stolen animals. To be effective, a good livestock brand was and still is one that is distinctive, simple, and readily recognized.
Much like livestock branding, a goal of branding in business is to create a brand that is distinctive and can be easily identified and recognized by others. Of course, modern branding for business has expanded beyond its livestock origins. Today, business branding is essential to achieve business success and growth.
According to advertising executive David Ogilvy, “The Father of Branding”, business branding is The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it is advertised…Successful advertising for any product is based on information about its consumer.
Business branding is also…
“…the process of creating a unique, positive, and recognizable identity for a product or service” 
“…a promise of the value of a product…that the product is better than all the competing products…
The combination of tangible and intangible characteristics that make a brand unique” 
“…the process by which a commodity in the marketplace is known primarily for the image it projects
rather than any actual quality”
“…a value or core set of values that allow your offer to be identified in the marketplace” 
“…the actions of gaining a favored view on the part of consumers for a product, service, organization,
or experience”.
In business branding, organizations market themselves to customers and investors through self-promotional materials and corporate identity pieces. In personal branding, you present yourself to the prospective employers in your field with marketing materials (your CV, cover letter, web resume or online career portfolio, thank you letters, letterhead, business cards, and/or other promotional materials) that define your competitive edge in your industry through content and presentation.
Personal branding will help you to develop your niche in your market, build name recognition, and set you
apart from other job seekers. Just as business branding is essential to achieve business success and growth,
personal branding is critical to catapult and manage your career.

PERSONAL BRANDING DEFINED
There is no one definition for personal branding.
Personal branding is an essential career and reputation management marketing tool that creates a successful,
credible identity so that hiring managers who view your brand know your value proposition and your return on their investment and seek you out.
Personal branding is also…
“…the process whereby people and their careers are marked as brands. The concept suggests that success
comes from self-packaging” 
“…a revolution in career management and an essential tool for thinking in the new world of work…
being your best, authentic self and standing out from your peers so you can achieve your goals. What
makes you unique makes you successful” 
“…the art of articulating and communicating your skills, personality, and values so that others seek
you to help them solve a problem”
“…the embodiment of your values, vision, purpose, goals, and passions…to enhance and enrich your
career success. The message you communicate in speech, writing, online presence, and appearance.
Your fingerprint, your DNA. No one else has it or can successfully imitate it”
“…the process by which individuals…differentiate themselves…by identifying and articulating their
unique value proposition…and then leveraging it across platforms with a consistent message and
image to…enhance their recognition as experts in their field, establish reputation and credibility,
advance their careers, and build self-confidence” 
As Tom Peters puts it, “We are CEOs of our own companies:
Me, Inc. To be in business today, our most important job is
to be head marketer for the brand called You.”
Personal branding is essential to achieve career success and
personal growth. Because it is a relatively new concept, people struggle to identify with it and therefore have difficulty applying this concept to themselves.
There are two reasons for this difficulty. One, people are
reluctant to think of themselves as a product with features and benefits. Two, many people are not used to
comparing themselves to others in terms of what they do better than the next person. As a result, people tend
to underestimate what they are worth.
Whether you are consciously aware of it or not, you already
have a brand—it is your authentic, unique self. By defining
and developing it in writing, including it in your cover letter,
backing it up in your resume through achievements, presenting it online, and managing it, you convey your brand—your perceived value—to others. A well-defined brand is sought after and brings opportunities your way.

THE BENEFITS OF PERSONAL BRANDING
Personal branding can do several things for you:
✔ Your cover letter and resume, if branded properly, will instantly and significantly help you stand out from the crowd.
✔ Your cover letter will invite readers in and make them want to read your resume and call you in for an interview.
✔ Having a personal brand will help you sell yourself to prospective employers and increase your earning
potential.
✔ Employers will immediately know what position you are seeking and what distinguishes you from the competition.
✔ Personal branding will help make you known in your industry. It helps to establish you as an expert in your own professional niche and build a solid reputation in your field.
✔ If done correctly, branding will compel employers to seek you out! When you brand yourself, you make it clear to employers that you can help them solve their problems, meet their challenges, increase their bottom line, or otherwise contribute to their firm in a way no one else can or will.
✔ You will get many more calls for interviews, take less time to secure a position, and have a much higher probability of receiving the position and salary you want. Applying your personal brand during an interview and subsequent job offer helps you negotiate a higher salary because it emphasizes the
value of what you have to offer.

The ultimate benefit of personal branding is that once you know your own unique brand inside and out, it
is a revelation that empowers you with confidence to go ahead and fulfill your goals!

Monday, January 7, 2013

Career Change ?

Here is a quick Q&A for anyone thinking of a career change this year.
Career Change this year? Answer these Questions for yourself.

Over the top Job Seeker!

Over the Top Job Seeker
Remember there is a difference between an aggressive and a dedicated
job seeker. Do not trip over the line and become a pest.


Tips for 2013

Tips for 2013


Some tips from the US for Job Seekers.
In a global recession, everyone is feeling the same challenges.
The ideas on niche focus and culture matching are good.

Thursday, January 3, 2013

Here is some advice to get your ideas flowing for 2013.Coaching Advice
I think this has already been done by someone in Limerick.
The real marketing tactic here is to make sure you get media coverage of
the bill board.Job seeker idea

Sample list of colleges, our clients have attended.

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Strategic Management

We are very proud to deliver the only short course on strategic management available in Ireland. This course has been designed to be delivered in house and is specifically tailored for the Irish multi national IDA high value manufacturing and services sector. The programme is delivered over 20 hours as an integrated format over modules decided by the client. Strategy only works when everyone is on the same page and for this reason we offer this programme for each management forum to take advantage of this unique opportunity. It is fundamental knowledge that companies that have a strong foundation and understanding of strategy and how it shapes future sustainable success are the business units that achieve prolonged success within the greater company structure. Simply put, the business unit that talks the language of the CEO attracts the greatest interest and capital input. Success is always built on strategy. See a sample of our strategic training work.
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