I was asked during the week to briefly explain "Personal Branding" to a business start up class.
I am conscious that many explanations are vague, abstract, and just confusing.
My effort to explain it usually goes along the lines "that it is every thing you do" which is correct.
So I went with intuition over procedure this time and showed everyone this Jpeg, rather than use a class room syllabus answer. Turned out to the right thing to do. I was surprised by the amount of people that basically said " At last, now I get it". Here is the picture and no thousand words!
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